Sites that stay online, stay updated, and stay fast — monthly upkeep on a standing plan, not a one-and-done handoff you never hear from again.
Software needs updating, security needs monitoring, and content goes stale the moment your hours, services, or photos change in real life but not on the page. None of that is dramatic on its own — but left unattended, it quietly costs you customers who assume an outdated site means an inattentive business.
Not required — but sites that aren't maintained tend to fall behind, and outdated info alone can quietly cost you customers. If you'd rather not think about your website again after launch, a plan handles that for you.
Plans are month-to-month with 30 days notice — no long-term contract.
That's fine too — one-off update requests can be quoted individually without signing up for ongoing care.